The development prospects of the complex were discussed during a working meeting attended by Uzbekistan’s Deputy Chairman of the Tourism Committee and representatives of key stakeholders, including Türkiye’s Finwest Finance Company and the Uzbek-Turkmen joint venture LLC SD TURKMEN HALY, which specializes in producing and promoting traditional Turkmen carpets.

Bukhara is one of Uzbekistan’s main tourist centers and a UNESCO World Heritage Site, attracting hundreds of thousands of foreign tourists each year for its well-preserved medieval architecture, historic madrasahs, mosques, and shopping domes, UzA reported.

In addition, Bukhara is geographically and historically closely linked with Turkmenistan - the regions are united by shared trade routes along the Great Silk Road, similar cultural traditions, and centuries-old good-neighborly relations.

Creating a thematic complex dedicated to the culture of a neighboring country fits into the general trend of developing ethnographic and cultural tourism in Central Asia, where, instead of separate souvenir shops or temporary exhibitions, full-fledged spaces are created where tourists can immerse themselves in the atmosphere of another country - to see the work of artisans and learn more about the history and traditions of the people.