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29 February 2024

Country Life Vlog: Azerbaijani Cottagecore YouTube Channel’s Popularity Explained

What started as a lowkey cooking video channel at the end of 2019 became the most famous channel showcasing the Azerbaijani countryside and introducing national dishes to the worldwide audience.

Country Life Vlog: Azerbaijani Cottagecore YouTube Channel’s Popularity Explained

Image: Country Life Vlog/YouTube

It’s a warm winter day in the village. A woman is bringing wood to start the fire while a man is filling the kettle with spring water. There are sheep, chickens, turkeys, dogs, and even rabbits sunbathing in the backyard as the woman starts cooking one of her recipes. It is not an advertisement or a fairytale movie but the beginning of one of the latest videos that millions of people in Azerbaijan and around the world are familiar with. Some even state that they know more about this YouTube channel than they do about Azerbaijan.

The Country Life Vlog, known to its Azerbaijani viewers as Kənd Həyatı, is a cinematic video diary of farm life in Azerbaijan. As of February 2024, The Country Life Vlog has 6.12 million subscribers on YouTube, with each video getting over a million views.