Türkiye continues to solidify its status as one of the world’s leading tourism destinations, welcoming 64 million visitors and generating $65.2 billion in tourism revenue in 2025. Both figures marked year-on-year growth, underscoring the sector’s resilience despite ongoing geopolitical challenges in the region.

According to Erkan Yagci, head of the Turkish Hoteliers Federation (Turofed), Türkiye has emerged as “a truly powerful tourism country,” with tourist arrivals increasing by 3% and tourism revenue rising by 7% compared to the previous year, The Caspian Post reports, citing Anadolu.

These results placed Türkiye as the fourth-most-visited country globally, based on data from the UN World Tourism Organization (UNWTO).

Yagci emphasized that the tourism sector has demonstrated a strong ability to withstand crises, attributing its success to sustained efforts across the industry. He noted optimism for continued growth, highlighting expectations that future figures will surpass previous records in both visitor numbers and revenue.

A key strategic priority for Türkiye’s tourism industry is to diversify travel across all seasons and regions. The goal is to move beyond a summer-centric model by encouraging year-round tourism, including winter and off-season travel. Initiatives focusing on sports tourism, conference tourism, and international events are central to this approach.

Conference tourism, in particular, plays an important role during the winter and spring months. Antalya, a major resort city in southwestern Türkiye, has become a focal point for such activities, hosting numerous national and international gatherings each year. The city is set to welcome several high-profile global events, including major diplomatic, scientific, and environmental conferences.

Yagci highlighted the significance of Antalya hosting internationally recognized events, describing it as further proof of the city’s global standing. With one of the highest tourist capacities worldwide, Antalya remains a cornerstone of Türkiye’s tourism ecosystem and a symbol of the country’s broader ambitions to expand and balance tourism growth nationwide.

Overall, Türkiye’s tourism performance reflects a combination of strong infrastructure, strategic planning, and adaptability-positioning the country for sustained success in the global travel industry.