Hungary Showcases New Promo Videos on Uzbekistan's Tourism

Promotional videos showcasing Uzbekistan’s tourism potential have begun appearing across Budapest, Hungary - from the city’s central streets to major transport hubs, including the airport, railway stations, and key highways.

The campaign was launched by Uzbekistan’s Tourism Committee in cooperation with the country’s Embassy in Hungary, The Caspian Post reports via Uzbek media.

The videos, displayed in popular tourist areas, highlight Uzbekistan’s rich cultural heritage, featuring iconic landmarks of Samarkand, Bukhara, Khiva, and Shakhrisabz, along with modern tourism infrastructure.

The initiative aims to strengthen Uzbekistan’s tourism brand abroad and boost its visibility in the European market. Officials expect the campaign to raise recognition of Uzbekistan as a safe, vibrant, and attractive travel destination, ultimately drawing more visitors from Hungary and neighboring countries.