Armenia is expanding its flower export markets amid restrictions on imports to Russia, redirecting supplies toward Europe and other international destinations.

The country has already shipped its first batch of 5,500 flowers to Latvia, marking an initial step in diversifying its export geography, The Caspian Post reports via Armenpress.

The Netherlands has also signaled strong support for Armenia’s floriculture sector. Dutch Foreign Minister Tom Berendsen recently announced that the country’s major international flower market is opening its doors to Armenian producers, connecting them with buyers across Europe and beyond. He also noted support for the EU assistance package for Armenia announced by European Commission President Ursula von der Leyen.

Meanwhile, Armenian flowers have already reached Ukraine. A shipment of 9,500 flowers was delivered by truck, with a second batch of similar size expected to arrive soon. Reports suggest that the first shipment has nearly sold out, indicating strong demand in the Ukrainian market.

Videos circulating on social media show Ukrainian flower shop owners showcasing Armenian flowers and announcing their sale, highlighting growing visibility for the new imports.

The export shift comes after Russia’s agricultural watchdog Federal Service for Veterinary and Phytosanitary Supervision (Rosselkhoznadzor) suspended flower imports from Armenia starting May 22, citing phytosanitary safety concerns.

As a result, Armenia is actively seeking alternative markets, with Europe and Eastern Europe emerging as key destinations for its floral exports.