Kazakh Magazine Captures Turkmenistan’s Spirit at Osaka World Expo

An article by Polina Pavlinska in the Kazakh “Mustafin Magazine”, renowned for its stylish and unconventional editorial style, offers a fresh familiar portrayal of Turkmenistan’s pavilion at the upcoming World Expo 2025 in Osaka, Japan, making it well worth highlighting.

The author focused on a key feature that makes Turkmenistan’s pavilion stand out, The Caspian Post informs via Turkmen media.

She noted that the building’s façade “doesn’t shout for attention - it draws you in differently,” thanks to wave-like lines reminiscent of desert dunes and a giant screen projecting vivid images of Turkmen nature. This distinctive design, created by the local company Belli, does not imitate tradition - “it is a continuation of it, translated into the language of modern materials.”

Describing the architecture, Pavlinska added with nuance: “For Kazakhs, its lines and rhythm speak a familiar logic. This is not a stylization of Central Asia - this is its authentic voice.”

The article also highlighted the pavilion’s popularity. By July, it had already welcomed over one million visitors, making it one of the most visited sites at the Expo. Its appeal, the author noted, is “not the result of aggressive advertising, but of word of mouth and repeat visits.” According to a survey by ABC TV, visitors ranked it third overall, praising its calm atmosphere and originality.

Inside, the journalist described with warmth, the pavilion offered books about Turkmenistan in Japanese and an exhibit on medicinal herbs that “reminds elderly Japanese visitors of their own herbal traditions.”

In closing, Pavlinska summed up the pavilion’s spirit in a way that feels deeply true:

“The Turkmen pavilion does not try to impress - it invites you to slow down. Visitors leave not with adrenaline, but with a sense of discovery. This was a country they knew little about, and now they want to learn more.”

A publication like this, appearing in a Kazakh magazine, does more than inform. It is a vivid example of neighborly goodwill. It shows that the dialogue between nations is not limited to official meetings, trade, and joint projects - it also lives in the sincere curiosity and cultural exchange that flow naturally between people, finding their reflection in media and art.