Coca-Cola Brings Holiday Magic Across Uzbekistan

Uzbekistan is set for festive cheer as Coca-Cola launches its 2025-2026 New Year campaign, spreading holiday magic and reminding people to cherish simple moments with loved ones.

The iconic Coca-Cola New Year Caravan is hitting the road, connecting cities with fairs, concerts, Santa’s Houses, festive decorations, and family-friendly activities, The Caspian Post reports via Uzbek media.

Tashkent will serve as the holiday hub, with events across Anhor Park, Tashkent City Park, Central Park, and Humo Arena featuring live performances, prize draws, and fireworks. Highlights include Fly Project’s concert on December 21 and Shakhriyor and SanJay on December 30.

Festive fun will also reach Samarkand, Ferghana, Namangan, Andijan, and Urgench, where Santa’s Houses, gift zones, and New Year fairs will delight locals and tourists.

In addition, the Coca-Cola New Year Village in Tashkent offers installations, tastings, performances, and surprises, bringing the holiday spirit to life.

“True magic comes from simple moments with loved ones,” said Salima Talipova, Senior Marketing Manager. This year, the Caravan will visit one extra city, ensuring even more people experience the joy of the season.