Tourism Board: Azerbaijan Draws Global Tourists with Diverse Travel Experience

Deputy Chairman of the Azerbaijan Tourism Board Javanshir Bayramov has announced that Azerbaijan’s appeal to international tourists is growing, thanks to its ability to offer cultural, wellness, business, and adventure experience in one comprehensive package.

Bayramov highlighted that the country’s tourism sector is actively preparing for a rising number of Chinese travelers, The Caspian Post informs via local media.

Hotels and travel companies now employ Chinese-speaking staff, and interpreters are available at events to facilitate smooth travel experience.

“Chinese tourists value stability and safety in a destination. Another key factor is our robust marketing campaign in China. We engage both B2B and B2C channels - participating in exhibitions, organizing roadshows, and inviting industry representatives to Azerbaijan to experience our tourism products firsthand. In addition, we collaborate with major online platforms, tour operators, and social media networks in China,” Bayramov said.