Kazakhstan Recognized as Top Emerging Destination for Chinese Tourists in 2025

Kazakhstan has solidified its status as an emerging travel hotspot for Chinese tourists, earning the title of “Most Promising New Destination of 2025” from Tongcheng Travel, China’s largest online travel agency.

According to the agency, demand for travel to Kazakhstan surged by 300% year-on-year in 2024, The Caspian Post reports, citing The Times of Central Asia.

This growth trend is expected to continue in 2025, fueled in part by the Year of Kazakhstan Tourism in China. During this campaign, the number of tourists from China increased by 78%, reaching 655,000 visitors. Kazakhstan’s natural diversity, historical landmarks, and rich cultural heritage have proven to be major draws for Chinese travelers.

“We have recorded a two-fold increase in the number of tourists from China and intend to maintain this positive dynamic. Our cooperation with leading Chinese platforms will expand,” said Kairat Sadvakasov, Chairman of Kazakh Tourism.

Kazakhstan’s appeal as a tourist destination extends beyond China. Western travel journalists have also acknowledged the country’s potential. The British publication Lonely Planet included Kazakhstan in its list of the best travel destinations for 2024, whilst CNN Travel named Almaty as one of the top tourist destinations for 2025.

These accolades reflect Kazakhstan’s efforts to establish itself as a major global tourism hub, leveraging its unique natural beauty and cultural heritage to attract visitors from around the world.

Kazakhstan’s recognition by Tongcheng Travel underscores its growing reputation in the Chinese market, which has immense potential given the scale of outbound tourism from China. By fostering partnerships with major Chinese platforms and continuing to promote its diverse offerings, Kazakhstan is poised to solidify its position as a leading destination for travelers in the region.