The International Federation of Association Football (FIFA) has unveiled the official brand for the FIFA U-20 World Cup 2027, the Azerbaijan Football Federations Association (AFFA) has announced.

The brand invites emerging football stars to take part in the tournament, which will be held in Azerbaijan and Uzbekistan, and make their mark on sporting history, The Caspian Post reports.

The official slogan, “U Shape the Game,” is aimed at young footballers and their fans, reflecting the spirit of the FIFA U-20 World Cup.

The tournament's visual concept draws on the cultural heritage of Azerbaijan and Uzbekistan, taking inspiration from local tiles and mosaics.

The design highlights the central role of players and fans in the tournament. The shape of the U-20 elements in the emblem forms a dynamic pattern that runs throughout the championship's official visual identity.

A vibrant palette of turquoise, green, purple and red, enhanced by dynamic color gradients, completes the visual concept and brings the two host countries together under a unified brand.