Uzbekistan Showcases Tourism Potential in Japan’s Nagoya

A special promotional event highlighting the tourism potential of Uzbekistan has been held in the Japanese city of Nagoya, drawing strong interest from local travelers and industry representatives.

The initiative was organized in cooperation with Japanese travel company Club Tourism International Inc., with support from Uzbekistan’s tourism ambassador to Japan, Keisuke Minami, The Caspian Post reports via Uzbek media.

Around 200 guests attended the presentation. Diplomats from the Embassy of Uzbekistan also took part in the event, emphasizing that tourism development has become one of the country’s key state policy priorities in recent years.

Thanks to the modernization of tourism infrastructure, consistent sector reforms, and simplified visa procedures for foreign visitors, Uzbekistan is steadily building its image as one of Central Asia’s leading travel destinations. Organizers noted that these measures are already delivering tangible results. In 2025, nearly 12 million foreign tourists visited Uzbekistan.

Particular attention was paid to the growing interest from Japan. For the first time, the number of Japanese citizens traveling to Uzbekistan exceeded 32,000, marking a 162 percent increase compared to the previous year.

Guests were presented with detailed information on Uzbekistan’s cultural and historical heritage, UNESCO World Heritage sites, regional tourism opportunities, national traditions, cuisine, and popular travel routes especially appealing to Japanese visitors. Participants were encouraged to consider Uzbekistan as a promising destination for future trips.

Kenji Yoshizaki, head of Club Tourism International Inc.’s Nagoya branch, noted the steady rise in interest among Japanese tourists and announced plans to develop new travel products, including a special tour titled “Travel to Uzbekistan with Tourism Ambassador Keisuke Minami.”

Tourism ambassador and well-known Japanese actor Keisuke Minami also shared his personal impressions from a trip to Uzbekistan in August 2025, highlighting the country’s rich history, regional diversity, and broad tourism potential.

As part of the event, an Uzbekistan information stand was set up, where visitors could explore tourism maps and brochures prepared in Japanese, further strengthening people-to-people ties between the two countries.