Azerbaijan's Shusha city is positioning itself as an international platform for shaping the future of journalism, according to an analysis published by Uruguay's Diario La R, which highlighted the growing global significance of the 4th Shusha Global Media Forum.

According to the article, Azerbaijan is seeking not only to rebuild a city affected by years of conflict but also to restore its national narrative and present it to the international community, The Caspian Post reports via Diario La R.

The publication praised both the rapid reconstruction of the city and the organization of the international media event, describing Azerbaijan's efforts as extending beyond physical restoration.

The newspaper noted that the forum's 2026 theme, "The Mission of Media in Promoting Peace: Restoring Truth and Rebuilding Trust," reflects the growing importance of journalism at a time when artificial intelligence, disinformation, and geopolitical rivalries are competing to shape global public opinion.

Diario La R argued that selecting Shusha as the venue sends a carefully crafted political message, emphasizing the city's symbolic role in discussions about media, peace, and international dialogue.

The article also observed that the information space has become a new arena of global competition, citing the Russia-Ukraine war, the Middle East conflict, and rising tensions in the Indo-Pacific as examples of how strategic communications increasingly influence international affairs.

Against this backdrop, the newspaper said Shusha aims to become a leading international venue for debating the future of journalism, as traditional media face challenges related to public trust, financial sustainability, and technological disruption.

The authors further stressed that the South Caucasus holds strategic importance far beyond its geographic size, describing the region as a vital bridge between Europe and Asia.

They added that Azerbaijan's role as an alternative energy supplier has strengthened Baku's diplomatic position and contributed to growing international interest in the region's stability.